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Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
X-Wave concept from Visteon/3M (2008): first pictures
Mon, 02 Jun 2008By Adam Towler First Official Pictures 02 June 2008 09:36 Want to see the future of the car cockpit? The X-Wave concept is a showcase for the latest thinking on vehicle interiors from automotive supplier Visteon and technology giant 3M. They’ve teamed up to fit out a BMW X5 – dubbed X-Wave – with new lighting and control interfaces that could revolutionise the look and operation of cars over the next few years.
£110BN price tag put on Deadly accidents by Road Safety Body
Mon, 24 Mar 2014A NEW report commissioned by a parliamentary safety group claims that deaths and serious injuries on the roads are likely to cost society £110 billion in the years to 2030. According to the Parliamentary Advisory Committee for Transport Safety (Pacts), the total of those killed or seriously injured (KSIs) over this period is expected to be around a third of a million. These figures are expected despite the report predicting a dip in KSIs and slight injuries by 2030 compared with figures for 2012.