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Jaguar 'villainy' ad banned

A SECOND JAGUAR ad has been banned in as many months for promoting speed and unsafe driving. The video on Jaguar Land Rover's YouTube channel was titled The Art Of Villainy and featured actor Tom Hiddleston playing a suave villain while driving a Jaguar F-Type in an underground car park and on a public road. The Advertising Standards Authority (ASA) received a complaint that the ad was socially irresponsible because it featured and encouraged unsafe driving.

Hydrogen powered Mazda RX-8 for Norway

Mazda is to supply Hydrogen powered RX-8 for Norway's HyNor project [ad#ad-1] We’ve banged on a bit about our penchant for Hydrogen powered cars. In our eyes it gives the best long-term solution for powering cars in a more sustainable way. Yes, it still uses electricity to power the hydrogen separation process, but it means we can still continue to use cars and fuel cars as we do now.

Detroit Auto Show 2004 Trends and Overview

Where last year's Detroit Auto Show was all about horsepower and luxury, this year's show was more muted, with few truly outstanding cars making shockwaves. The main contender, the Chrysler ME Four-Twelve, didn't create anything like the reaction of the Cadillac Sixteen last year and seemed a bit late to the party, with its massive power and excessive styling. And after all the hype, shouldn't it have been a Dodge, the power brand of DaimlerChrysler, rather than just a Chrysler?For the past couple of years the show has been dominated by truck and SUV launches, so it was good to see the focus shifting back towards cars once again.