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CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]
Thu, 22 Aug 2013Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac. Brief Three: Cadillac ‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?' You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car. The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury.
One Lap of the Web: Elon Musk's Hyperloop, Greenwich Concours and a Model T
Fri, 31 May 2013We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. The 2013 Porsche Rennsport Australia went off over Memorial Day weekend at Sydney Motorsports Park and motorsportretro.com has full gallery of pictures.
CDN-GM/PATAC Interactive Design Contest 2013 launched
Tue, 16 Oct 2012After the overwhelming success of its European and North American interactive design competitions, GM and Car Design News are excited to announce the launch of their first competition exclusively for the Chinese market, the CDN–GM/PATAC Interactive Design Competition China. According to Bryan Nesbitt, Vice President of Design at GM International Operations, "We are excited about the potential regarding a China-dedicated competition. Design is the initial product differentiator in the automotive retail space, so demand for top design talent will continue." This is a great opportunity for young designers who are currently enrolled as students of Chinese universities to showcase their work on a global stage.