Interior Rear View Mirror Model 015478 Fit For Many Models on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Opel / Vauxhall Mocha almost revealed as Buick Encore

Three quarters of the Bucik Encore - the American Mocha The European Opel / Vauxhall Mocha – a Corsa based SUV – has been almost revealed in the US with a tease for the Buick Encore. Just before Christmas we reported on a new Corsa-based SUV on the way from Vauxhall and Opel which looks like it’s going to be the Opel Mocha (and, we assume, the Vauxhall Mocha too). But in this new ‘One World’ for cars, where North America actually gets the sort of cars they would once have derided as too small to consider, the Mocha is also going on sale in the US.

Caterham Cars launches engineering business

Caterham Cars has created a separate engineering business, Caterham Technology and Innovation Ltd (CTI). It is one of the first moves since Team Lotus Enterprises took control of the company in April. Caterham Technology and Innovation will develop a new line of lightweight sports cars inspired by the Caterham Seven and draw on materials and knowledge gained from Team Lotus Formula One and the Caterham Air Asia Team in the GP2 Series.