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Ford Fiesta – Good. Fiesta advertising – not so good.
Thu, 10 Dec 2009The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.
BMW to develop small hybrid with Peugeot Citroen
Tue, 19 Oct 2010BMW are developing a small hybrid with Hybrids may be just a passing fad, but that’s not stopping car makers piling in to them in droves to battle CO2 and emissions targets. For BMW, their hybrid foray has so far been limited to the top end of their range, but that is set to change. We already know that BMW are developing a small, front wheel drive range which will sit underneath the current 1-Series, and it’s for these cars – and possibly for MINI too – that BMW has embarked on a partnership agreement with PSA (Peugeot Citroen) to jointly develop a small hybrid.
Daihatsu OFC-1 and HSC concepts
Tue, 11 Sep 2007By Ben Pulman Motor Shows 11 September 2007 10:51 It looks remarkably like a Copen… It does indeed, and at 5mm shorter, the same width, and only 45mm higher the OFC-1 is all but identical to the Copen. In fact, it is the new Copen, just not as cute. But perhaps the biggest changes is the switch from a two to a three-piece folding roof.