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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

BMW introduces diesel 2015 X3 before Chicago Auto Show

BMW's successful X3 SUV is getting new features for 2015, the company said on Wednesday before the Chicago Auto Show. For the first time in the U.S., a diesel engine will be offered on the midsized 'ute, as will a lower-cost rear-wheel drive model. The BMW X3 xDrive28d -- quite a mouthful -- will deliver 180 hp and a robust 280 lb-ft of torque using a 2.0-liter, TwinPower turbo diesel engine.

Le Mans regulations for 2014 announced

The organisers of the Le Mans 24-hour have announced a raft of radical new rules on the eve of the 2012 race - including the less restricted use of hybrid power for the top-flight LMP1 racers from 2014. The governing ACO (Automobile Club de l'Ouest) unveiled the major changes due in two years' time as the teams start the 80th 24 Heures du Mans event which runs from Saturday 16 - Sunday 17 June 2012. In order to stay in tune with our environmentally-conscious, economically-chastened times, the focus of the alterations is to improve the efficiency of the elite LMP1 cars' technology and cement a link with roadgoing hybrids, as well as making the race cars safer.