International Navistar Power Steering Reservoir 3569593c93 on 2040-parts.com

Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

Hyundai Intrado Concept previewed ahead of Geneva 2014 debut

The Hyundai Intrado (pictured) will debut at Geneva 2014 The Hyundai Intrado Concept (pictured above) is being previewed ahead of a debut at next year’s Geneva Motor Show, and previews not just the new Intrado but Hyundai’s vision of its future. The Intrado (HED-9) looks to be a compact SUV/Crossover and features Hyundai’s Fluidic Sculpture 2.0 design, showcasing the design future of Hyundai now Peter Schreyer is pulling the design strings at Hyundai as well as Kia. Hyundai say the Intrado is built round a super-lightweight structure using advanced materials joined with a revolutionary technique which, say Hyundai, could change the way cars are constructed in the future.

FH Joanneum Graz Degree Show 2008

Industrial Design students at the University for Applied Science, FH Joanneum Graz, Austria presented their diploma projects in the annual degree exhibition. A total of 16 students enter the course in the first term every year, with nine graduating this summer. The rest of the students will be graduating in the fall.