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Infiniti and Red Bull deal set to expand

Infiniti set to get deeper in to bed with Red Bull We’ve not been the biggest fans of Infiniti’s marketing efforts in the UK and Europe, but we had to concede that the decision for Infiniti to sponsor Red Bull in F1 had its upside. That upside is the decision to build the Infiniti FX50 Sebastian Vettel Edition as a production car, and the news that the feedback from the Vettel car will lead to a range of IPL (Infiniti Performance Line) cars which will be to Infiniti what AMG is to Mercedes and ‘M’ is to BMW. So the news that Infiniti is to up the ante with increased Red Bull sponsorship is good news, probably both for Infiniti and Red Bull.

BASF annual color trend report

Materials giant BASF has presented the findings of its annual color trend report, created by a team of designers scouting out global textile and furniture trade shows for information. And while some may think color trends are simply at the whim of designers, BASF's report identifies influences such as socio-political climate, interior design, architecture, technology and pop culture. 'Green luxury' is not an oxymoron The trend towards blues is continuing, while earthy tones and colors also reflect ecological awareness.

Smart For-US

Smart has announced the For-US concept, which will debut at the 2012 NAIAS. The For-US is a two seat 'urban pick-up' that adopts a 'tongue-in-cheek' demeanor and is aimed at youth and the young-at-heart. The pint-sized pick-up is a zero-emission vehicle with a 55kW magneto-electric motor at its core.