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Brief 2 – Cadillac: CDN–GM Interactive Design Competition

Car Design News and General Motors are once again holding an Interactive Design Competition. There are five briefs to choose from, set by GM's designers, and you're invited to submit your entry on the competition website: http://www.cardesigncontest.com/ Cadillac's brief offers an interesting challenge: looking to the horizon – while considering global luxury customers, competitors and trends – how would you design a Cadillac V-Series vehicle for an urban environment? The brief asks for your to design a B- or C-segment car that embodies Cadillac brand philosophy and vehicle attributes, and should give an evolutionary perspective on the firm's Art & Science design philosophy.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Honda NSX set to return

Acura, Honda's luxury division, is set to launch two new concepts alongside a showcar preview of the next generation US-market Accord Coupe at the NAIAS in January. The most significant Acura vehicle set to make its global debut is the much rumored and long-awaited NSX replacement, which will be making its debut 23 years after the original appeared at the Chicago auto show. The new NSX concept will adopt a new stance on the super car paradigm.