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Skoda Octavia GreenLine – UK Release
Sat, 13 Jun 2009The Skoda Octavia GreenLine has been released in the UK The trouble is, there’s not a huge amount to say. You can already guess that the tweaks to get the CO2 emissions down and the mpg up are going to run along the same lines as everyone else’s Ec-Cars. Think what Ford has done with the ECOnetic or VW with the BlueMotion and you won’t be far wrong.
Jaguar/Land Rover Virtual Reality Center
Tue, 01 Jul 2008Jaguar Land Rover has opened a new 'Virtual Reality Center' at the Design and Engineering Center in Gaydon, UK. The 'state-of-the-art' design facility draws on advanced audio visual technologies with the projection power of the world's highest resolution projectors to significantly speed up product development cycles following an investment of £2 million. The new Virtual Reality Center allows engineers and designers to see and interact with life-size, three-dimensional models of vehicles and components, reducing the need for physical prototypes.
New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.