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Peugeot 5008: The Toy Story 3 Advert

Woody checks out the Peugeot 5008 Peugeot are planning a big advertising splash in Europe, and have teamed up with Pixar/Disney to use well known characters from the Toy Story films in the ads, which are due to roll out across Europe from this week. The firts advert up is  for the Peugeot 5008, a more than competent people shifter from Peugeot (in fact those nice people at Peugeot are due to send us one soon, so look out for a proper in-depth review and road test on the 5008 as we spend a week with it). The advert uses Woody looking for his Cowboy hat to give the excuse to show every nook and cranny and seat shifting trick the 5008 can manage.

Volvo set to excite with new Concept XC Coupe

VOLVO’S new design language has been taken to the next level with the first glimpse of a concept that previews its future ‘XC’ series of cars. The Concept XC Coupe will be given its full debut at the North American International Auto Show (NAIAS) in January, but Volvo has released a trio of pictures as a teaser ahead of time. In each of the pictures the car is capped by a slimline roof box, which hints at its lifestyle aspirations.

Hyundai goes K-Pop and releases an album

Hyundai has teamed up with Korean pop stars to create an album of music inspired by the new i40, New Generation i30 and Veloster. We’ve loved the way Hyundai has moved its products on from  Halford’s special to mainstream credible in quick sticks, and their PR teams have been on the ball too with good initiatives and a willingness to make things happen. But we’re not too sure how effective a new album of music by Korea’s K-Pop stars – inspired, we’re told, by the new i40, New Generation i30 and Veloster – is as a marketing tool.