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Hyundai previews upcoming HND-9 concept

Hyundai has given us the first look at its latest concept car ahead of its debut at this month's Seoul motor show. The HND-9 concept, which previews the next-generation Genesis coupe, is the ninth concept from the carmaker's Namyang design center in Korea. Hyundai describes it as "a modern interpretation of a classic premium sports coupe" that displays the latest evolution of its fluidic future design language.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Opel/Vauxhall Adam

The Opel/Vauxhall Adam is GM Europe's entry into the premium sub-compact hatchback segment. Following the success of the Citroen DS3, Mini, Audi A1, Fiat 500 et al. it aims to offer an extensively customizable A-segment car with the appeal (and subsequent profitability) of a premium product.