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UK new car registrations up again in July

New car registrations in the UK have risen for the fifth month running, with a total of 143,884 new cars registered in July 2012. The UK is continuing to buck the European trend with new car registrations up by 9.3 per cent in July (2102) to 143,884 according to new figures released by the Society of Motor Manufacturers and Traders (SMMT). That figure is the largest sales volume of 2012 and is the fifth month in a row that new car registrations have risen, despite economic woes and the Eurozone crisis, and brings registrations in 2012 to 1,201,564 so far, leading the SMMT to increase their prediction for 2012 sales upwards to 1.97 million.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

2012 Audi RS4 Avant leaks ahead of Geneva

The new Audi RS4 Avant leaks ahead of Geneva The 2012 Audi RS4 Avant has leaked on to the web ahead of its debut at the 2012 Geneva Motor Show. It seems likely that tomorrow we’ll get official images and details of the 2012 Audi RS4 Avant, with the first official photo of Audi’s new RS4 leaking out ahead of an official reveal. Audi have the new TT RS Plus debuting at Geneva – and Audi has already issued official details and photos – but so far we haven’t had anything on the new RS4 Avant, which we also know will arrive at Geneva.