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Volvo asks: Can science measure how car design makes you feel?

Can science measure how car design makes you feel? That's the question Volvo designers and neuroscientists have been trying to answer using Electroencephalographic (EEG) machines to measure the emotional response to the Volvo Concept Coupé's design, amongst other things. The results will be revealed tomorrow during a Google Hangout featuring Volvo's exterior design chief Maximilian Missoni and neuropsychologist Dr.

Mazda RX-8 gets an update – in Japan

Mazda has updated the RX-8 in Japan with new colours and extra equipment [ad#ad-1] Well, it does make sense to update your cars in your home market first, so the updates to the Mazda RX-8 for the Japanese market announced today are almost certain to come to UK cars before long. Just like the updates Mazda made to the MX-5 in Japan were followed by updates to the Mazda MX-5 UK spec car shortly after. Despite the fact that the Mazda RX-8 is not the best-selling car in the world, it does have an awful lot going for it.

Porsche Steps Up Vintage Motorsports Activities

With the famed Monterey Motorsports Reunion as backdrop, Porsche Motorsport North America (PMNA) announced Saturday it will expand from serving teams and owners of contemporary 911 race cars to providing a similar service to the large number of collectors of vintage Porsche race cars in the United States and Canada. PMNA has established a partnership with a new historic motorsports department that is now being established within Porsche AG's Motorsport Division in Weissach, Germany. The new department will provide expert restoration services to the Porsche Museum for many of the vintage competition cars the company owns well beyond the ones displayed in its riveting exhibition center.