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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Toyota GT86 Convertible spied in South Africa

Ahead of a reveal of a concept version of the Toyota GT86 Convertible at the Geneva Motor Show, the soft-top GT86 has been spied Almost a year ago we learned that a Toyota GT86 Convertible was in the planning after Toyota’s chief engineer, Tetsuya Tada, revealed that the GT86 (and therefore the Scion FR-S and Subaru BRZ) were designed to be a convertible from the start. Shortly after that revelation, we saw the first glimpse of a future GT86 Convertible in the shape of the Scion FR-S Speedster at the Toyota Grand Prix of Long Beach, an officially sanctioned speedster version of the GT86 created by Iacona Design and Cartel Customs. Most recently, Toyota revealed that they are taking the  the FT-86 Open Concept to next month’s Geneva Motor Show, a car that looks to preview an almost production-ready GT86 Convertible, which could arrive in production guise before the end of 2013.

Only one minivan in Chrysler's future, no subcompacts for U.S. market

The Chrysler Group will offer just one minivan in the future--the Chrysler Town & Country--as part of a plan to end duplication in dealer showrooms and give each of its brands a strong and distinctive lineup. Under the plan, the Dodge Grand Caravan minivan and Dodge Avenger mid-sized sedan will be replaced by a single crossover in 2013, Chrysler CEO Sergio Marchionne told Automotive News. The Chrysler brand will get a replacement for the 200 sedan when the Avenger, its sibling, is replaced.