Jaguar C2c35283 Genuine Oem New Transmitter Remote on 2040-parts.com

Jaguar ads 'too focussed on speed'

ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.

Video: GM's Frank Saucedo, Niki Smart and Gael Buzyn on the Elmiraj concept

GM director advanced design Frank Saucedo features in a new video explaining the design process behind the new Elmiraj concept. Saucedo, who oversaw the concept's development at GM's advanced design studio in North Hollywood, California, talks about how the Elmiraj – the second in a series of three concept cars that began with last's year Ciel – is a study of how they can progress and evolve the carmaker's ‘Art and Science' design philosophy. GM's interior design manager Gael Buzyn and exterior design manager Niki Smart also feature, with Smart explaining how the Elmiraj concept is focused on the notion of ‘the drive' and has been designed to reflect dynamism while the Ciel was about ‘the journey', represented by a luxurious interior.

5 by Peugeot concept

French automaker Peugeot is poised to showcase yet another concept car at the Geneva motor show next month. Called the '5 by Peugeot' this second show car will be displayed alongside the SR1 concept previously announced. Both are expected to showcase the company's zeal for creating design led products.