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Alfa Romeo 4C Concept video – lest we forget

Alfa Romeo release an Alfa 4C Video One of the most appealing cars at this year’s Geneva Motor Show was the Alfa Romeo 4C, a good-looking, mid-engined, 2-seater coupe. Better still, Alfa let it be known that this 4C Concept wasn’t just for fun, it was on the way to a showroom near you. In fact we believed the Alfa 4C was the car that would be the halo model for Alfa Romeo’s return to the American market, at that time expected to be in 2012 but, as we reported recently, that plan is going a bit awry.

Ferrari California T: pictures and details confirmed for 2014 Geneva Motor Show

The Ferrari California T has been revealed ahead of its official debut at the 2014 Geneva Motor Show next month. The drop-top car is a heavily revised version of the current California, with sleeker bodywork and a new turbocharged V8 engine that’s more powerful yet more efficient than the one it replaces. Click through the gallery above to find out more about the Ferrari California T

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.