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ANALYSIS: The incredible shrinking Alfa stand at the Geneva motor show

When he talks, Fiat CEO Sergio Marchionne conveys high hopes that the Alfa Romeo brand soon will be a huge business success, but actions often speak louder than words. Fiat has massively reduced the size of the 100-year-old sporty brand's stand at the forthcoming Geneva show. In March, Alfa's stand will shrink to 639 square meters from this year's 979 square meters, which was the second-largest display space among Fiat Group's portfolio after the Fiat brand.

F1: Mercedes sticks with McLaren – Brawn still likely

Mercedes are sticking with McLaren for the 2010 season - but probably Brawn GP too. As the F1 season drew to a close at the Yas Marina circuit in Abu Dhabi yesterday, the whole of the top end of Mercedes Benz management was on hand. They had expected to see Lewis Hamilton in the Mercedes McLaren waltz to a win, but had to settle for simply powering the world champion – Jenson Button – to victory this year and claiming third and fourth place at the inaugural Abu Dhabi Grand Prix.

Suzuki adds 50 Cent to Super Bowl ad

Earlier this week, Suzuki revealed its Super Bowl ad, and on Thursday it released a final version that now includes music by rapper Curtis “50 Cent” Jackson. Check out the new version here--it saves you from waiting until Sunday's game to see it. If you can't get enough of Super Bowl car ads, check out our video slideshow of all the automotive Super Bowl commercials released so far at shopautoweek.com.