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Cadillac's baby takes aim at A-class

By Phil McNamara Motor Industry 23 October 2006 09:45 General Motors is considering a Cadillac supermini, based on the next generation Vauxhall Corsa platform. 'We're experimenting with a dramatic Cadillac off our global small car architecture,' said a GM source. The inspiration is the Mercedes A-class, which suggests a compact but tall one-box design, to maximise interior space.

Nissan Reverse Engineers The Humble Rear View Mirror

IF YOU struggle to reverse your car and fret about not being able to see the full picture, your next purchase might be a Nissan. Taking the humble rear view mirror to the next level, the Japanese car maker has unveiled a hi-tech alternative. In combination with a rear-facing camera, Nissan has devised a new LCD monitor to fit within the space of a regular rear view mirror.

Hello, America. It’s ‘Your Turn’ for the new Jaguar F-Type (video)

But great product isn’t enough on its own, sadly, to get real buyers to part with real money to buy a car. What you need is clever ways to get that product across the gaze of the demographic you’re looking to target. And Jaguar have got very good at that.