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Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.

F1 2010 – an enticing prospect

The 2010 F1 season kicks off this weekend at the Bahrain F1 Circuit There have been accusations that Formula 1 has become boring; just a procession of cars going round in a circle many say. And at times over recent years it’s not always been easy to disagree. But 2010 looks like it could be shaping up to be the best season in F1 for a generation.

Camouflaged Lincoln test mule spotted ahead of Woodward Dream Cruise

The best thing about Detroit—besides our stellar sports teams and sparkling reputation—is that the car industry lives here. In addition to the Detroit Three, nearly every maker has a presence in the Motor City. That means, among other things, test mules.