Jdm Authentic Rays Volk Wheels Rims Center Cap Te37 X 1 Only on 2040-parts.com

SEAT Leon FR+ added to Leon line-up

SEAT Leon FR+ If you have a successful formula, it’s not a bad idea to make the most of it, although it can sometimes be hard to know what to do when it’s your range-topper that’s the big success. But SEAT has a solution. Hence the SEAT Leon FR+ is launched.

Concept Car of the Week: IAD Alien (1986)

Established in 1976 as a railway and aeronautical engineering company, Britain's IAD (International Automotive Design) rapidly oriented its expertise towards the automotive industry providing services from design to chassis engineering and even small-scale production. By the mid-80s two concepts had been presented – the TRX and the Arrival – that showed innovative thinking and tastefulness but a little innocuous styling. In an attempt to attract both attention and more clients, IAD CEO John Shute asked his team to design a futuristic concept that was both innovative and different.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.