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Ford Fiesta – Good. Fiesta advertising – not so good.
Thu, 10 Dec 2009The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.
Nice at the London motor show 2008
Wed, 23 Jul 2008Nice Ze-O is designed in Europe but built in China By Gavin Green and CAR reader reporter Jacomoseven Motor Shows 23 July 2008 02:28 The London motor show is awash with electric cars – and some of them like the Nice e500 are downright intriguing. Unsurprisingly prime minister Gordon Brown immediately gravitated towards the electric car village during his press day visit... What’s new on Nice's London motors show stand?
Mercedes' GLK problem: Too many high-end models in the U.S.
Mon, 13 Apr 2009Mercedes-Benz has adjusted option packages on its new GLK-class premium SUV to help cope with an oversupply of high-priced versions. Ernst Lieb, CEO of Mercedes-Benz USA, said the company exported too many high-end models for the January U.S. launch.