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Ford Edge (2015) first official pictures

By Phil McNamara First Official Pictures 20 November 2013 10:00 Ford will take on the Nissan X-Trail, Volvo XC60 and Korea’s big SUVs with the second-generation Edge, which is coming to Europe around 2015. Unveiled today (20 November) in concept form, the Edge will sit above the baby EcoSport and mid-size Kuga and complete Ford’s European SUV line-up. The concept has a couple of high-tech tricks up its tailpipe: the Edge can park itself without anyone in the driving seat, and steer around obstacles if you’re bearing down on an obstruction.

New Mercedes SLS planned – & it won’t be a hybrid

AMG’s Tobias Moers has confirmed that a new Mercedes SLS is planned – as is a sub-SLS SLC – but it won’t come with hybrid power and electric assistance. But the Mercedes take on a supercar – the Mercedes SLS – isn’t set to go down the KERS route ant time soon according to AMG’s Director of Vehicle Development, Tobias Moers, who said that a next generation SLS – which is under development – would rely on weight saving and engine tweaking, just like the new Mercedes SLS AMG Black Series (pictured above), rather than electric assistance for its performance. Moers also said that Mercedes and AMG realised that the AMG brand doesn’t have the cachet of Ferrari and they have no plans to produce a car to go head to head with LaFerrari (or even the McLaren P1) so we won’t be seeing a hyper-SLS pushed upmarket in to the firing line of Ferrari any time soon.

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?