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VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

GM, SAIC to develop electric cars in China

General Motors will work with its joint-venture partner, Chinese carmaker SAIC Motor Corp., to develop parts and vehicle platforms for electric cars, the companies said on Tuesday. The automakers will use their existing joint venture in Shanghai, the Pan Asia Technical Automotive Center, as the home base to develop the electric car--aimed primarily at the Chinese market. GM says it plans to use the platform, components and technology from the project to build electric cars around the world for various markets.

Pininfarina readies 'Sergio' concept for Geneva

Pininfarina is readying a concept car dedicated to the late Sergio Pininfarina to be shown at the Geneva motor show. The Pininfarina Sergio is hailed as a celebration of the brilliant life's work of the man who headed the Italian design house for 40 years before passing away last July. Just one image has been revealed so far but we're promised a modern vision of the great man's creations, described by Pinin as "a modern vision in the name of exclusivity, innovation and passion".