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Call for ban on on vehicle-side advertising

ALL ADVERTISING and promotional banners on commercial vehicles should be banned as they are distracting to other drivers and tempt them to use mobile phones while driving. This is the call from Flexed, a car leasing company, which has carried out a survey that shows a quarter (23%) of drivers admit to trying to type a website address into smartphone after seeing an advert on a lorry. A further 10% of drivers admitted they had tried to take a camera phone photo of an advertisement on a commercial vehicle to use later.

Saab to use BMW engines & chassis

Saab 9-2 Render (Concept by Fabio Ferrante) The rumours have been around for a few months that Saab were busy talking to BMW about supplying engines. And particularly about supplying engines for the Saab 9-2, Saab’s compact wish-list car. This morning Saab’s parent company, Spyker, has issued a press release confirming the talks and stating that they will release more information as soon as it’s available.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.