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Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

£10 million of cars in a Shed

The very rare Mercedes 600 Pullman Landaulet It seems a bit odd, walking in to a unit which looks from the outside as if it should be turning out plastic widgets or some other industrial estate fodder, to be confronted by a sea of glorious cars. Walk through the door and there sits the pair of RHD Mercedes CLK-GTRs we reported on recently. Stunning to look at, they look better in the flesh than in the pictures.

2016 Subaru WRX STI will get the WRX Concept’s looks

The next Subaru WRX STI should look a lot like the WRX Concept (above) Subaru fans were delighted that the new Subaru WRX STI – revealed at the Detroit Auto Show in January – was actually going to make it to the UK, and at a price that isn’t too barking at £29k. But the joy that the new Scooby was heading for Subaru’s UK showrooms was tempered somewhat by its looks, looks that owed far more to the last generation WRX STI than the stunning Subaru WRX Concept we saw at the Frankfurt Motor Show last year. The WRX Concept was everything we hoped the Scooby could be, with form being allowed to come to the fore rather than being a result of function, and making the WRX far more appealing.