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Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Queen’s hat causes car problem in France

Renault | AP The French president has a problem: it turns out none of the Citroen cars currently at his disposal are large enough to accommodate the Queen’s customary hats. So for Her Majesty’s state visit on 6 June, in commemoration of the 70th anniversary of D-Day, president Francois Hollande has ordered an old Renault out of retirement to make sure the Queen has the necessary headroom. On Bing: see pictures of the Queen’s cars60 years of Royal cars President Hollande is generally seen in a Citroen DS5, as this is the most prestigious French-made car currently available; alternatively he also has routine access to the slightly more limo-like Citroen C6.

Gilles Vidal: innovative materials key to Peugeot's future

Future Peugeots will be defined by their use of materials in a bid to shift the brand upmarket, according to design director Gilles Vidal. Raw, unprocessed materials, he says, will not only prove more ecologically sound, but also more engaging. And his plans don't stop there.