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The Super Bowl's most refreshingly honest car ad

In 2000's High Fidelity, hapless record-store owner Rob Gordon -- played memorably by John Cusack -- opines, “What really matters is what you like, not what you are like." In the year 2000, I was 24 years old and was working on a punk rock magazine, an environment not dissimilar from Gordon's Championship Vinyl. The line made a lot of sense to me; it was a quiet, back-of-the-head maxim that informed much of what my friends and I did and how we saw people. It's a shallow way of looking at things, but for those of us who came of age amid the us-vs.-them liberal identity politics of the '90s, awash as we were in Public Enemy's political consciousness, the post-AIDS gay-rights push and the loud-fast feminism of the riot grrrl movement, there was a good chance that if somebody liked the things you liked, they thought like you and they were good.

Hyundai ix35 at 2009 Frankfurt motor show

Hyundai ix35: Korea's replacement for the Tucson SUV By Tim Pollard First Official Pictures 25 August 2009 12:27 Farewell Tucson, the new Hyundai ix35 is unveiled today. Due to be shown at the 2009 Frankfurt motor show, the new ix35 is the Koreans' latest crossover and will land in UK showrooms in spring 2010. Hyundai heralds its new 'fluidic sculpture' design language; we say it looks jolly slick, and not a little unlike Ford's Kuga junior SUV.Hyundai ix35: the new lookThe styling touches of note include the hexagonal grille, which is spreading across the faces of Hyundai's rapidly refreshed model line-up.

News watch August 2010: today's industry news

Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourTuesday 31 August 2010• HSBC has sold its US car loan business to Spanish bank Santander, for an estimated £2.6bn in cash and assumed debt. The move sees the bank further distance itself from the collapsed US sub-prime market (Financial Times, subsription required) • Toll roads do not improve congestion, according to the Campaign For Better Transport. Its claims M6 toll road operator Midland Expressway Ltd is losing ‘tens of millions of pounds’ each year, while conditions on the original M6 have failed to improve (Campaign for Better Transport) Friday 27 August 2010• Spyker, which bought Saab earlier this year, has posted a €139m loss after tax in the first half of 2010 it announced today (Financial Times)• Fiat CEO Sergio Marchionne says the business is performing strongly in the third quarter – and has ruled out selling Alfa Romeo.