Jeep 68003276aa Caliper Adapter Mounting on 2040-parts.com

Ice, ice, Bentley

BENTLEY is returning to the ice in 2014 with a new and extended programme of slippery driving challenges for well-heeled customers. Popular demand for the company’s exclusive – and massively expensive – Power on Ice experiences has led to an increase in the number of days Bentley is to set up shop at its erstwhile base in the north of Finland, around 37 miles from the Arctic Circle. As ever, ice- and snow-driving specialist Juha Kankkunen, who also happens to be a four-time World Rally Championship winner, will be on hand to tutor paying guests in the delicate art of driving a performance car in difficult conditions.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Concept Car of the Week: Isuzu Zen

Space. Freedom. Feng shui.