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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Ford improves top design on its 2015 Mustang convertible

Ford revealed details on its forthcoming 2015 Mustang convertible, whose top features several highly welcome improvements over the outgoing model’s, making it quieter, more compact and easier to operate. Though Ford continues to call the cloth top a two-layer design, it now sports a 10-mm thick cushion between the twill covering and the headliner layer, serving as both insulation and sound deadening. Ford says with the top up, the cabin is almost as quiet as the coupe’s on the road.

Las Vegas Motorcycle Auctions show strong results, easy access

Results are in for Bonhams fourth annual Las Vegas motorcycle auction, and the ancient British firm sold a whopping $3.3 million worth of motorcycles at its Thursday night event at Bally's on The Strip, with some fairly high-dollar bikes setting records. One of the Ducatis from the Silverman Museum Racing Collection lead the field, as it no doubt had on the track back in its day -- with a record $175,500 hammer price after what Bonhams called “spirited bidding.” The 1978 Ducati 900 NCR was in great shape after its spirited competition life. Next-highest seller was a 1940 Harley-Davidson EL from the Pierce Family Museum Collection that sold for $159,000.