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Toyota GT86 Drift Sprint with Keiichi Tsuchiya

The Toyota GT86 gets another dose of ‘Cheap Fun’ PR with the Drift Sprint competition featuring Keiichi Tsuchiya. Keiichi Tsuchiya is the ‘Drift King’ with his Toyota AE86 sliding and squirming in balletic slides as he makes it dance in a way cars just don’t. So it makes sense to get Keiichi Tsuchiya in to the driving seat of the new Toyota GT86 to show that an affordable sports car from Toyota can be a whole bunch of fun in ways that more powerful cars just aren’t.

MINI Cooper Rauno Aaltonen Edition – another MINI special

MINI Cooper Rauno Aaltonen Edition MINI has produced yet another special edition, this time as a tribute to Finnish Rally ace Rauno Aaltonen. Available as MINI Cooper and Cooper S. It doesn’t seem right if we don’t get at least one new special edition MINI a month to report on, and with this being the last day of March we wondered if MINI’s PR had gone on holiday.

New design app aims to revolutionize design process

The Morpholio 2.0 app has been launched with a host of new tools aimed at revolutionizing the design process across all disciplines. Launched in July last year specifically for architects, this iteration is the result of collaboration between developers and designers in the automotive and fashion fields, among others. "Aside from making design production easier, we wanted to know if better tools could make it smarter by integrating the wisdom of crowds and capitalizing on the power of the touchscreen to capture feedback," says Anna Kenoff, Morpholio co-creator.