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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

MINI Countryman JCW teased – heading for Geneva 2012

MINI Countryman JCW teased MINI has started the tease for the most powerful Countryman – the MINI Countryman JCW – which will debut at the 2012 Geneva Motor Show. It’s not exactly a surprise that the MINI Countryman JCW is on the way. After all, MINI will never knowingly miss a niche sale, so producing a John Cooper Works version of the MINI SUV was always going to be highly likely.

Holden Calais unveiled, previews Chevrolet SS

General Motors' Australian subsidiary, Holden, has revealed its new VF series Calais -- the rear-wheel-drive sedan that in top-of-the-line, V8-powered, left-hand-drive form -- will be exported to North America and sold as the Chevrolet SS. The new Calais sits at the top of what Holden describes as an “extensively upgraded Commodore” range, with right-hand-drive Australian sales set to get underway in June. The Holden Commodore and its more luxurious Calais derivative have underpinned General Motors' sales in Australia since its introduction in 1978.