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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Cadillac may get future rear-drive hybrids

General Motors' two mode hybrid powertrain, used only in trucks, will migrate to rear-drive cars in the next generation, said Tom Stephens, GM's vice chairman of global product operations. Two likely candidates: Cadillacs, says consultant Jim Hall of 2953 Analytics in suburban Detroit. Last month, GM said it is developing an electric motor that is 25 percent smaller and 20 percent more powerful than the motor used in today's two mode hybrid full-sized trucks.

Lamborghini sets record with 10,000th Gallardo

Lamborghini has achieved a production record by producing its 10,000th Gallardo--a number the Italian automaker has never before accomplished with another model. Before being delivered to its owner, the 10,000th Gallardo will be displayed in Shanghai during Lamborghini Day on June 25. “Production of car number 10,000 is a very important milestone for Lamborghini,” said Stephan Winkelmann, president and CEO of Automobili Lamborghini.