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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

2012 BMW 1-Series – it’s official

2012 BMW 1-Series - now from BMW When we reported that the 2012 BMW 1 Series had leaked out yesterday, we did say it wouldn’t take long for BMW to release details officially, especially as there were so many official photos of the 2012 1-Series. In the end it took all of 24 hours for BMW to get it together and send us details, which lets us fill in the gaps from yesterday on detail, although there’s really nothing new on the photo front. We know from yesterday that the 2012 BMW 1-Series is bigger than the outgoing car, and that the styling, particularly on the nose, is a more confident statement than before.

One-off Ferrari 458 pays tribute to Niki Lauda

One-off Ferrari 458 pays tribute to Niki Lauda Younger readers might not see the connection between Ferrari and Niki Lauda; after all, Niki Lauda is Chairman of the Mercedes F1 team, not Ferrari. But back in the 1970s, Niki Lauda was the Prince of the Ferrari F1 team, notching up driver titles in 1975 and 1977 in a Ferrari (and suffering horrific burns at the Nurburgring in 1975). Although Lauda left Ferrari  in 1977 on less than good terms, the Ron Howard tribute film to the ’70s battle between Lauda and James Hunt – Rush – has obviously had an impact on one of Ferrari’s wealthier clients, who has commissioned Ferrari’s Tailor Made Programme to create a Ferrari 458 dedicated to Niki Lauda.