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Hyundai UK target SME fleet sales

Hyundai Basildon (pictured), one of Hyundai’s new Fleet Business Centres The last few years has seen Hyundai convince the car buying public that their cars are as credible and well built – not to mention appealing – as anything from the mainstream; no longer a budget option, Hyundais are now a real force. So once you’ve cracked Joe Public and his preconceptions, the next step is to crack the bit of Joe Public that buys a few cars at a time – the owners of small and medium businesses (SME) with a modest fleet (by fleet standards) of up to ten cars. With that in mind, Hyundai has appointed 27 Fleet Business Centres at Hyundai dealers across the UK with dedicated staff – and extra hand-holding and facilities – to coax the small business owner in to a bit of Hyundai goodness for his/her business.

Survey reveals in-car climate clashes

CLIMATE change isn’t just leading to arguments in politics – it’s causing heat in cars, too, because it seems men and women simply can’t agree on what temperature to set. A new study from Kwik Fit has revealed that 52% of couples whose cars have air conditioning argue over what temperature to set it at, and it’s usually men who want it cooler than their female companions. And as many as 250,000 drivers across the country say their air-con preferences are so different to their partner’s that they simply have to keep the system turned off to avoid bust-ups.

New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.