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Datsun Go boldly goes downmarket

The Datsun Go (pictured) has been revealed in India We’ve know since March that Nissan was adding an extra brand name to its portfolio – to add to Nissan and Infiniti – by reaching back in its history to bring the Datsun brand back to life, and we got the first image of what we now know is the Datsun Go at the start of July. Having spent a fortune eradicating Datsun from the minds of buyers and replacing it with Nissan, Nissan are now working to make car buyers in emerging markets fall for the new Datsun Go in the way the UK  did for the first Datsun Sunny in the 1970s. So we get the Datsun Go which is, to all intents and purposes, a Nissan Micra with all the fripperies removed and pitched – initially at least – at the budget end of the car market in India where it will go up against cars like the Hyundai i10 and cost under £5,000 which, entirely coincidentally, is the starting price for the i10.

European Car of the Year shortlist 2010

The shortlist of entries for the 2010 European Car of the Year award were announced today. No doubt bound to cause controversy with our readers, the cars which made it onto this year’s seven-strong shortlist are: • Citroën C3 Picasso• Mercedes-Benz E-class• Opel/Vauxhall Astra• Peugeot 3008• Skoda Yeti• Toyota iQ• Volkswagen Polo Chosen by automotive journalists from all over Europe, the competition will come to a close at the end of the year when an all-out winner is announced. Vauxhall took top honours in 2009's contest, with its Insignia stealing top spot from Ford’s new Fiesta by a single point.

Interior Motives Design Conference 2005

Patrick le Quement, Senior Vice President, Corporate Design, Renault made the opening address in which he remarked that "the most profound change I and my team have made is the investment in interior design". He took the audience through a succinct overview of the recent history of Renault design and how far it has evolved from being 'the art of dressing up the hunchback' as a senior Renault manager remarked several decades ago. One of the interesting Renault Design processes he talked about was its 'Trends Missions' where groups of four or five designers make trips into creative areas adjacent to car design for a few days to explore, research and bring back to the studio valuable insight that enriches the design group as a whole and informs the many issues and tasks being grappled with, one of the most important at the moment being defining 'what is Renault'.