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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Tata ramps up production of Nano to boost slow sales

Tata is cranking up supply of the Nano in India to counter sluggish sales. Until now, supply has been pretty limited with sales most months struggling to break beyond four figures; hardly the breakthrough expected from the widely hyped cheapest car in the world. A new plant in Sanand recently came on stream and it has a capacity of 250,000 cars a year.

Preview: Goodwood Festival of Speed 2009 – True Grit

By Ben Whitworth Motor Shows 20 March 2009 16:11 The 2009 Festival of Speed – held this year over the weekend of 3-5 July – will honour motorsport’s endurance heroes with a celebration of Le Mans’ 60th anniversary. ‘The Festival will pay tribute to the men who fought against the odds on the track and won,’ Lord March told CAR Online. ‘With drivers like Jochen Mass, Jacky Ickx, Jackie Stewart and Sterling Moss joining us – drivers that went the extra mile in the pursuit of victory – I’m really looking forward to seeing some of the great endurance drivers, riders and machines in action.’ The Festival will also take in a number of other important anniversaries – both Audi and Morgan will be celebrating their centenaries, the Mini will turn 50, and it will mark 40 years of Frank Williams’ involvement in Formula 1.