Jeppesen Private Pilot Manual Textbook Book Sanderson Training Products 11th on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Our favorite two-ton rockets, an AW list

High powered engines aren’t just for sports-cars anymore. Even SUVs and trucks are getting into the fight with some examples packing over 500-hp. To make this list you need to be able to haul--and haul ass.

Aston Martin V8 Vantage S (2011) at 2011 Geneva motor show

Good news for fans of Aston Martin's V8 Vantage, and especially those who found it a touch slow: the new, musclier V8 Vantage S.  The Aston Martin Vantage S is a tweaked-up version of the regular Vantage, and a full production model. It's the fastest Vantage yet! The biggest change is under the bonnet. The 4.7-litre V8 now has a stouter 430bhp, which makes it 20bhp more powerful than the Vantage N24 and 30bhp up on the N400 special editions.