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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Peugeot 207 Verve – 2010 updates

Peugeot has updated the 207 Verve for 2010 Now I don’t want you to get too excited at the prospect of the 2010 updates on the Peugeot 207 Verve. They’re not what you’d call extensive. In fact the only bit of any real significance is that the 207 Verve gets extra engine choices.

Mercedes’ AMG division unveils new twin-turbo V8

Those obsessed with torque bemoaned Mercedes’ high-revving 6.2-litre V8 when it was launched in 2005, but just as the world has come to accept the naturally aspirated engine, the company has now unveiled a new twin-turbo 5.5-litre V8. Up to 563bhp – which is the same as the SLS AMG – and 663lb ft, which is much more than the 479lb ft the modern-day Gullwing supercar manages. The engine is an all-new 5.5-litre V8 (5461cc to be exact) with direct-injection technology, an aluminium crankcase and two turbochargers.