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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Ferrari 458 Speciale (2013) at Frankfurt motor show

More power and pace, less weight and extra helpings of oversteer – here comes the Ferrari 458 Speciale. Regular customers will be reaching for their bank cards and road testers will be jockeying for a test drive of the extreme 458, because Ferrari has taken the most thrilling mid-engined car on the planet and turned the volume up to 11. The 458 Speciale follows in the smokin’ tyre tracks of the 360 Challenge Stradale and 430 Scuderia, in being the maximum attack version of Ferrari’s current mid-engined V8 berlinetta.

Geneva Motor Show 2011 - Recap

Last week, the Car Design News team headed out to Geneva to cover the motor show, just as we've always done. But there was something different about it this year. This 81st recurrence of the Swiss motor show not only saw Jaguar celebrate the 50th anniversary of the iconic E-Type and the first Italdesign vehicles created under the stewardship of Volkswagen, it also heralded a significant step forward for Car Design News' coverage of motor shows.