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Marketing plan for the Scion iQ features parking, driving 'n' donuts
Wed, 20 Jul 2011Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.
Detroit Motor Show 2010 (NAIAS) Preview
Sun, 10 Jan 2010The North American International Auto Show kicks off this week. Tomorrow (Monday 11th January 2010) sees the opening day of the 2010 Detroit Motor Show (North American International Auto Show), the first major car show of the season, so we thought we ought to do a quick round-up of some of the cars you’re likely to see. One of the big domestic showings will be the Cadillac CTS-V Coupe, the super-quick coupe version of Cadillac’s super saloon.
Seat Mii (2012): the Spanish VW Up city car
Mon, 03 Oct 2011We’ve seen the German and Czech versions of the Volkswagen Up – and today it’s the turn of the Spanish to showcase their new Seat Mii. The Mii is the new city car for VW’s Mediterranean outpost, and launches Seat back into a segment it deserted when the Arosa walked off choice lists. Seat Mii (2012): the lowdown Seat will launch the Mii in the Spanish market in winter 2011, but UK buyers will have to wait until spring 2012 before they can order the city car.