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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Bugatti Veyron Grand Sport Special Editions at Dubai Motor Show

The Canary Yellow Bugatti Veyron Grand Sport Special Edition at Dubai Remarkably, it’s been at least a few weeks since the last Limited Edition Bugatti Veyron turned up. But worry not, Bugatti hasn’t forgotten it’s principle marketing ploy is endless Limited Editions Veyrons, so they’ve turned up at the Dubai Motor Show with a trio of Grand Sport Limited Editions. However, its seems that having come up with endless names for its Limited Editions - Pur Sang, Fbg Par Hermès, Sang Noir, Bleu Centenaire… – and even three special Veyrons for Dubai three years ago – Veyron Nocturne, the Veyron Sang d’Argent and the Veyron Soleil de Nuit - Bugatti has run out of inspiration.

Coventry University MA Design Degree Show 2003

The projects on show cover the full spectrum of vehicle concepts. Particular topics this year were environmentally friendly hybrid supercars, urban microcars and future cars for China. The course has a strong international presence, with students from Brazil, Belgium, China, Taiwan, Finland and Australia among this year's graduates and this contributed to the wide variety of work on display.