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Audi launches showrooms without cars in London

Audi has opened its first digital showroom in London – Audi City – a fully digital showroom for Audi’s entire range near Piccadilly Circus. It’s something of a dilemma for car makers; how to sell their cars in a world that now revolves around the internet and digital access? Traditional car showrooms seem very last century, but choosing a car from a screen at home is still something many are reluctant to do.

Video: Gordon Wagener on the Mercedes Concept Style Coupe

Mercedes-Benz has released a short video in which Head of Design Gordon Wagener presents the new Concept Style Coupe. The Concept Style Coupe, officially introduced at the recent Beijing auto show, was first seen at the Avant/Garde festival prior to Beijing in an unusual move for the brand. "In this case we thought the car was so progressive and avant-gardistic that we decided to put it here into this art show," says Wagener.

Fiat 500 Colour Therapy added to UK 500 range

Fiat has added the 500 Colour Therapy – a retro-look Fiat 500 – to the model range in the UK. The Fiat 500 belongs to the same school of marketing as the MINI, so a new trim range to cash in on its ‘Homage to an Icon’ status seems an obvious route to garner a few more sales for the very likeable 500. Which is why the UK is getting the Fiat 500 Colour Therapy, a new model range that sits in the 500 line-up between the Pop and Lounge trim levels and comes in five retro-inspired colours - New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue, and Tech House Grey.