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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Video: Across the USA in a 2014 Corvette Stingray, in two minutes

A few weeks ago, we drove a 2014 Corvette from Monterey to Detroit. Along the way, we stopped every now and again and stuck a GoPro on the thing. It was pretty annoying at times, but we did it so we could show you the highlights.

Fiat 500 in New York

The Fiat 500 on Wall Street - Image by AP Fiat has obviously taken a good look at what BMW has managed with the MINI and thought ‘We can do that’. After all, the Fiat 500 is a car very similar in concept to the MINI. Designed to evoke a motoring icon, but made very much 21st century in its execution, both the MINI and the Fiat 500 have gone down a storm in Europe.