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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

2009 Mercedes McLaren SLR Stirling Moss

The spectacular Mercedes Benz McLaren SLR Stirling Moss This will certainly brighten up the Detroit Motor Show! After months of speculation, Mercedes McLaren has announced to the world that the spectacular Mercedes Benz McLaren SLR Stirling Moss will be unveiled at the Detroit Motor Show in the New Year. The Mercedes / McLaren collaboration has now come to an end, and the SLR Stirling Moss is the fanfare.

UK Government to add electric cars to its fleet – but don’t think the PM will be driving a Tesla Model S

The Mitsubishi Outlander PHEV – the sort of car the Government will acquire The roll-out of electric cars has not been an exactly overwhelming success, with even the Government’s £5,000 bribe to get you to go electric failing to kick start electric car sales in a meaningful way. So the Lib Dem bit of the coalition has decided that the Government should lead by example and have declared that the Government Car Service – which supplies cars for ministers and ‘government’ use – will start to acquire electric cars from this Autumn and, as part of the £5 million scheme, the wider public sector will be involved with council, police and NHS fleets looking seriously at EVs. But this scheme is aimed at the sorts of government cars that do the daily grind; ferrying junior ministers, getting staff to meetings and making deliveries in commercial vehicles.