Johnson/evinrude/omc New Oem Key, Ignition # 76 96 Series 0127592, 127592 on 2040-parts.com

Audi digs at Mercedes with the help of a pair of Spocks (video)

Audi likes nothing more than a bit of ‘celebrity’ kudos, which is why you’ll find endless celebs (and royalty) running round in Audis thanks to ‘enhanced’ lease deals and freebie cars. But it’s not just individual celebs that Audi loves, they also love a blockbuster film or two, which is why you’ll also see Tony Stark running around in a car with four rings in Iron Man 3 and, although there aren’t many Audis in space (or on the Enterprise), you’ll find Audi pitching in for a bit of PR on the back of the new Star Trek film – Star Trek Into Darkness. Audi has enlisted the services of Mr Spock in the guise of the original (Leonard Nimoy) and the new (Zachary Quinto) to highlight the benefits of driving an Audi, and getting a dig in at Mercedes in the process.

Concept Car of the Week: Aston Martin Bulldog

This week's Concept Car of the Week is one of the most outrageous expressions of the wedge profile from the most unlikely company, the Aston Martin Bulldog. The Bulldog was officially launched on March 27, 1980 at the Bell Hotel at Aston Clinton, a sleepy English village. Its looks no doubt caused quite a stir amongst the locals.

First 2014 Cadillac ELR rolls off the line

IndyCar driver Simona De Silvestro christened the first 2014 Cadillac ELR to roll off the line at the Detroit-Hamtramck plant in Michigan on Wednesday. The Volt-based electric-gas hybrid will go on sale next year. We assume De Silvestro is in town for the Chevrolet Indy Duel in Detroit, two races at Belle Isle scheduled for this weekend.