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Mercedes-Benz buys naming rights to the Louisiana Superdome

New Orleans' Louisiana Superdome, home at one time or another to Super Bowl champions and Hurricane Katrina refugees, is now home to a luxury-car brand. The arena was renamed the Mercedes-Benz Superdome this week after the carmaker acquired naming rights for 10 years. "The investment being made by a premier international brand who believes in 'the best or nothing,' is a tremendous compliment to all of those who worked so hard to make the stadium what it is today," said Tom Benson, owner of the NFL's New Orleans Saints.

MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.

Infiniti FX Sebastian Vettel going in to production

Infiniti FX Sebastian Vettel to go in to production Finally, Infiniti are ramping up their efforts to get their cars front and centre in Europe. Last week we learnt Infiniti would be tapping in to Nissan’s Corporate sales network and now we hear that the Infiniti FX Sebastian Vettel is going in to production as a pilot for the Infiniti performance Line (IPL). IPL will be to Infiniti what AMG is to Mercedes or ‘M’ is to BMW – the halo performance car sat at the top of the range.