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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Driverless cars on UK pavements by 2015

REX Driverless cars are starting to look less and less like science fiction and much more like a realistic vision of our near future – and now the first UK trial of the technology is set to start in Milton Keynes in 2015. But don’t go expecting a Ford Fiesta with a brain. Instead the Milton Keynes experiment will feature compact pods that you can hail via a smartphone app, zipping along pavements at up to 12mph.

New Ford Explorer Sport: Ford’s SUV gets 350bhp

The new Ford Explorer Sport The Ford Explorer Sport has been revealed, a performance SUV  to sit at the top of the Explorer range. The Explorer is not sold in the UK. It doesn’t take an expert to see what influenced Ford when it put together the latest Explorer.