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BASF MySetta concept showcases industry-leading automotive applications
Mon, 21 Oct 2013Project type advanced materials demonstrator Donor vehicle 1958 BMW Isetta 250 Project idea/co-ordinator Heidrun Goth Project co-ordinator Guido Gabriel BASF coatings/color designer Mark Gutjahr Project launched April 2013 Website www.basf.steron.com In January 2013, German chemicals giant BASF came up with the idea of building a bespoke vehicle to help demonstrate its industry-leading automotive applications – the MySetta. Starting with the iconic 1958 BMW Isetta 250 ‘bubble car', a team led by project co-ordinator Guido Gabriel modified the chassis, body and interior using BASF paints, fabrics and flexible foams. As well as showcasing BASF's automotive applications, the MySetta project demonstrates how they can be used to create striking fashion products such as shoes, coats and handbags; and accessories like a picnic hamper and portable stereo.
Cadillac ATS and Tesla Model S make final five in Innovation By Design Award's 'Transportation' category
Fri, 27 Sep 2013Cadillac's ATS and the Tesla Model S are among the five finalists bidding to win the ‘Transportation' category at this year's Innovation by Design Awards, which celebrates groundbreaking designs from the past year. Established last year by design magazine Fast Company, the awards consist of eight different categories – 2D Design, Products, Interactive Experience, Transportation, Spaces, Social Good, Concepts and Student Design – and this year saw over 1,200 submissions from all over the world, from corporations all the way down to individuals' designs. After a jury of 24 experts from all design disciplines – including J Mays, Ford's vice president of design and chief creative officer – whittled them down to just 54 designs, the Cadillac ATS and the Tesla Model S are battling for their category award against three other designs from 2013.
Lincoln gets own design studio
Tue, 16 Aug 2011Ford is creating a dedicated design studio for its luxury brand Lincoln in an ongoing bid to rejuvenate the brand and position it further apart from the core Ford offering. The new design studio will be situated in the Product Development Center in Dearborn, Michigan, with Max Wolff – recruited from Cadillac last year – charged with leading the brand in its revival efforts. Ford has also announced that it will be increasing spending on the brand, giving it unique interiors and powertrains.