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'Stay Hungry, Stay Foolish': A tribute to Steve Jobs (1955-2011)

The recent passing of Steve Jobs, co-founder and CEO of Apple, has found us mourning the loss of a visionary who brought not only technology and functionality to the product design industry, but also transcended the boundary into automotive design. Jobs succeeded in making what was at the time a foreign invention – the personal computer, a device impeded by its lack of usability – attractive to the masses by making it simpler, intuitive and essentially more functional for those who didn't hold a PhD in physics. From his previous experience with the artistic qualities of calligraphy, Jobs took a sector that was so inward looking that it risked alienating the consumer – regardless of its capability – and wrapped it up in a warm, aesthetically appealing package that could be more easily understood.

New McLaren to take on the Audi R8

The 'Baby' McLaren - expected on sale in 2012 When Ron Dennis left McLaren F1 recently, he said he wasn’t putting his feet up, but had so many other things to do within McLaren that he’d be busier than ever. We’ve brought various bits of information about the McLaren P11 – the F430 / LP560 size car – recently, a project that will certainly keep Ron busy, but there’s more information coming out on the new ‘Baby’ McLaren today. Auto Express is reporting that the new baby McLaren is well on the way, and even supplied the rendering we have here.

New BMW 320d EfficientDynamics

BMW is launching the BMW 320d EfficientDynamics at the Frankfurt Motor Show It seems like only five minutes – actually, it was June – that BMW announced the 316d ES as the most frugal car they have ever made. And guess what? This new BMW 320d EfficientDynamics Saloon is labelled as ‘BMW’s most fuel efficient and greenest 3 Series ever’ in the Press Release.